In an election year where many political commercials resembled movie trailers
in production value and targeted impact, the U.S. Senate candidates in Nevada
are delivering some of their final messages via television ads.
Republican Sharron Angle released what she called her "closing ad" last
Thursday. It carried the GOP message of the fall: Efforts by President Barack
Obama and Sen. Harry Reid to deliver change instead have produced misery, and
"now it's our turn."
As of Friday, Reid had not indicated a commercial message as his deal-closer.
During the week, he released several television ads. The themes echoed his
campaign-long mantra that Angle's positions are "extreme."
In the most recent ad that was released on Friday, the incumbent stepped up
the criticism a notch and made it more personal: In contrast to his standing as
a "fighter" for Nevada, she is a "pathological" liar about Reid and where she
wants to take the country.
Of course, written descriptions can't do justice to the tableau of sounds,
colors, images and editing techniques that are crucial to determine the
effectiveness of the ad. (REID
CLOSE: Opponent is mentally disturbed)
Rich Hanley, graduate journalism director at Quinnipiac University in Hamden,
Conn., said most candidates want to convey a message that will stick with voters
as they enter the booth: "If you vote my opponent, your lives will change
negatively.
(Billy's Thoughts>>> This kind of politics should show all of us that Reid is fearful that he is about to be fired by the voters. I hope if you live in the state of NV. you will say no to dirty politics and vote to fire Sen. Reid.)