Posted by
Billy on Friday, April 01, 2011 8:36:04 PM
Promoting Easter can be controversial in the view of Edwards Cinema, a
California theater chain.
Each year, Compass Bible Church in Aliso Viejo runs commercials
advertising its Easter service, and even designed one to run in movie theaters
at a cost of several thousand dollars. Senior pastor Mike Fabarez says in order
to do this, a contract had to be signed.
“Edwards Cinema, which is, I guess their agent is the Media Networks who runs
all of their advertising, and they said it's too controversial,” Fabarez says.
“[They said] it uses the name of Jesus and so we're not going to accept that
ad.” (View ad above)
(Theater axes church's
Easter ad)
NCM Media Networks, which handles pre-show advertising for many theaters in
Orange County, says it gave Fabarez content guidelines, which prohibit nudity,
drug use, and promotion of religious figures. The pastor acknowledges having
received those guidelines, but says the written contract included no prohibition
of religious figures. He feels the decision is nothing short of hypocrisy.